Is Woolroom the Same as The Wool Room? Explained

If you've shopped for wool duvets or wool pillows in the UK before, there's a good chance you remember the brand as The Wool Room. Search for that name today, though, and most of what comes up calls itself Woolroom — one word, same website, same wool-filled bedding. That's enough to make anyone pause mid-checkout and wonder if the brand they trusted got bought out, rebranded into something different, or quietly replaced by a lookalike. Here's the straightforward answer, plus the real history behind the name, so you can shop with confidence.

Short Answer: Yes, It's the Same Company

Woolroom and The Wool Room are the same business. The company still operates from the domain thewoolroom.com, and its UK registered company name remains Wool Room Limited — the "Woolroom" branding you see today is simply the current trading name and logo, not a new or separate business. If you bought wool bedding from The Wool Room years ago, you're dealing with the exact same company today, just under a tidied-up, one-word version of its name.

The History Behind the Name

The company was founded in 2008 by Jo Dawson, a fourth-generation wool merchant, with a simple goal: get wool taken seriously again as a sleep material, at a time when most shoppers thought of it as itchy or old-fashioned. Chris Tattersall joined as a shareholder and managing director in 2012, became majority shareholder in 2017, and has led the business through its expansion since, including a 2018 launch into North America with US-sized products. By 2020, the company had rolled out a Traceable Wool Program, letting customers scan a QR code to see exactly which farm their wool came from. In recent years the business has described itself purely as Woolroom, reflecting a simpler, more modern identity, even though the legal entity and web address never changed.

What Actually Changed (and What Didn't)

What changed is cosmetic: the logo, the one-word spelling, and some updated site branding. What didn't change is the business itself. Woolroom still sources wool exclusively from Farm Assured UK farms, covering around 60% of eligible UK farms, with every batch independently audited for animal welfare. It's still run by the same leadership, still ships from the UK, and still sells the same core promise of machine-washable, natural wool bedding. If anything, settling into a single-word name reflects how established the brand has become, rather than any change in ownership or quality.

Is Woolroom a Legitimate, Trustworthy Company?

Yes. Beyond the company history, Woolroom has built a long customer review record — thousands of reviews across Trustpilot and Reviews.io — and has been featured and reviewed by mainstream UK outlets like Ideal Home. It's a genuine UK manufacturer and retailer with close to two decades of trading history, not a reskinned dropshipping operation. A rebrand to a single word is the kind of low-risk marketing refresh most long-running companies make eventually, not a sign of financial trouble or a change in who's actually running things.

What Does Woolroom Sell Today?

Under the Woolroom name, the current catalog spans wool duvets, wool pillows, mattress toppers and full mattresses, bed linen, baby and kids wool bedding, and accessories, with prices ranging from around £40 for entry-level pillows up to over £2,000 for premium wool mattresses. The focus remains squarely on natural, breathable bedding aimed at hot sleepers, allergy sufferers, and anyone trying to move away from synthetic fills.

•      Wool duvets — from lightweight summer weights to all-season 3-in-1 options, generally £95–£250

•      Wool pillows — classic and deluxe washable ranges, starting around £40

•      Mattress toppers and full wool mattresses — the premium end of the range, up to roughly £2,249

•      Bed linen, baby and kids wool bedding, and accessories such as wool-filled cushions and throws

How to Make Sure You're on the Official Site

Because the rebrand has left two names circulating online, it's worth knowing how to confirm you're ordering from the real company rather than a copycat listing on a marketplace. The official site is thewoolroom.com, and checkout pages, order confirmation emails, and customer service correspondence should reference either Woolroom or Wool Room Limited. If you're buying through a third-party retailer or marketplace listing instead of the brand's own site, double-check the seller name matches one of these before entering payment details — a precaution worth taking with any established brand that's gone through a visible name change, since it's exactly the kind of confusion counterfeit listings try to exploit.

Frequently Asked Questions

Did The Wool Room get bought out?

No. There's no public record of an acquisition or change of ownership tied to the rebrand — it remains the same company, led by the same management team that's run it since 2012.

Is my old warranty or guarantee from The Wool Room still valid?

Since it's the same legal company, any existing warranty, guarantee, or order history from when it traded as The Wool Room should still apply. If in doubt, contact customer service directly with your order details.

Why did the company change its name to Woolroom?

The business hasn't publicly detailed a specific reason, but condensing a two-word name into one is a common, low-cost branding update companies make as they mature, rather than a sign of a deeper change.

Is Woolroom still a UK company?

Yes. It remains UK-based and sources its wool from Farm Assured UK farms, even as it has expanded sales into North America.

Will search engines eventually drop The Wool Room name entirely?

Likely, over time, as more reviews, backlinks, and customer mentions catch up to the current branding. For now, both names return the same company in search results, which is exactly why this kind of confusion is common with any brand partway through a long rebrand.

Final Verdict

If you were worried that The Wool Room had disappeared or been replaced by a different company trading under a similar name, you can shop with confidence. Woolroom is simply The Wool Room's current name, run by the same team, selling the same wool bedding, from the same UK business that's been doing this since 2008.